Trial activation

Respond to the product step that actually happened.

Use signed product events and identity aliases to distinguish a missing activation step from a completed goal. Prepare the next useful email with a safe fallback when context is incomplete.

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Qualification contract

Make the reason inspectable.

Verified trial identity + signed product event + activation condition + consent state

Safeguards built into the workflow

Reject stale, unsigned, duplicated, or unresolvable events.
Keep the required product step and CTA fixed while adapting the supported context.
Exit immediately when the activation goal is reached.

Prove this workflow with one real audience.

Review the qualification evidence and every resulting email before expanding automation.

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