Landing pages

Build a focused page

1. 01

   Choose one outcome

   Give the page one primary action and remove unrelated navigation or competing calls to action.

2. 02

   Compose responsive sections

   Use the visual canvas or structured blocks for headings, copy, media, buttons, and a managed signup form.

3. 03

   Connect the form

   The form continues to own its fields, audience, consent behavior, and welcome workflow.

4. 04

   Preview and publish

   Wait for the canvas to report a saved state, then publish a versioned snapshot.

Run controlled variants

A page can include a control and up to three alternatives with traffic weights. Visitors remain assigned to the same variant on the same device.

• ✓Change one meaningful hypothesis at a time
• ✓Keep the form and conversion definition consistent
• ✓Allow enough qualified traffic before deciding
• ✓Check downstream subscriber quality, not only raw conversion rate

Operate the public page

• ✓Copy or open the public URL from the selected page
• ✓Unpublish when a campaign ends
• ✓Duplicate before making a materially different campaign
• ✓Treat delete as permanent for the page, published URL, and analytics history